Curb Appeal

 


Losey Blvd. & West Avenue, 1969

Losey Boulevard South and Ward Avenue looking north, 1970

This photograph shows the intersection of Losey Boulevard and Ward Avenue. Losey Boulevard was a four-lane street with a median. On the east side of Losey Boulevard was a McDonald's Restaurant and the Frank-Len service station. In the 1970 La Crosse telephone book, there were over 100 listings for service stations in La Crosse.

Losey Blvd & Ward Ave, 2003 Losey Boulevard South and Ward Avenue looking north, 2003

This intersection has gone through dramatic development changes since 1970. The McDonald’s Restaurant has moved to the west side of Losey Boulevard South. The Trane Federal Credit Union building now stands in its place. The gas station on the southeast corner, Frank-Len service station, had recently closed by the time this photo was taken. A month later, the building was torn down. In 2003, there are fewer than ten service stations listed in the La Crosse telephone book. The Trane Company has built a large plant on the northwest corner. Losey Boulevard remains a four-lane street.
 
   

© 2003 La Crosse Public Library & City of La Crosse Planning Department

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